Why SEO and SEA?
When you talk about marketing, you often hear the terms SEO and SEA. But what do these terms mean? And how can you use these online marketing styles for your business? In this post, we’ll tell you all about it. If you have any questions after reading or could use some help with online marketing, don’t hesitate to contact us. We, as Seo Agency Mannheim, can help you with the online visibility of your company.
SEO and SEA: The importance
SEO is the abbreviation for Search Engine Optimization. SEO includes all the activities you perform to ensure that your website performs better in the organic results of search engines like Google.
Search Engine Advertising (SEA), also known as PPC or Pay-Per-Click. Is the process of advertising directly on Google and other similar search engines. When using SEA, search engines show ads for your business in the search results above the organic results.
What are the main differences between the use of SEO and SEA?
Long-term gains compared to direct results
SEO is a slow process where you can’t expect results from one day to the next. It takes a lot of time to position your website for different keywords and achieve a higher position in search engine results. It also depends on the activities of competitors who may be working on a better organic position at the same time. However, if you do it well, you will benefit in the long run. SEO can ensure that your website gets a good position in search results for a long time. SEA, on the other hand, is direct. Once your ads are approved, they will be displayed with the appropriate search terms. So you can expect more clicks to your website almost immediately. At the same time, it is also short-term. Once you stop the ads, you will not notice any effect. If you have questions or need help, then call us: Seo Agency Mannheim!