Social media ads are very important for products and services
Let’s start with a simple fact: Your business needs a social media presence.
It doesn’t matter if you run a small local business or a large national company. Social media is an essential part of your company’s marketing strategy.
Social platforms help you connect with your customers, increase brand awareness, and boost your leads and sales. With more than three billion people around the world using social media every month, it’s not a passing trend.
Why is social media important?
Social media is important because it allows you to reach, nurture, and engage with your target audience regardless of their location. If a business can use social media to connect with its audience, it can use social media to generate brand awareness, leads, sales and revenue.
Create awareness
If people don’t know about your business, they can’t become your customers. Social media increases your visibility to potential customers and allows you to reach a wide audience by investing a lot of time and effort. And it’s free to create a business profile on all major social networks, so you have nothing to lose.
Communicate authority
Customers are getting smarter and more specific about which companies they support. Before they make a decision, they do a quick search to browse your website and social media.
Enhance the reputation of your brand
Traditional marketing helps companies promote their products and services without exposing their weaknesses. Social media does not provide this protection, as consumers are all too happy to post their complaints about product performance, poor customer service, and other issues that can hurt a company.
The different types of social media platforms to serve ads:
- Social networks (Facebook, LinkedIn, Google+).
- Microblogging (Twitter, Tumblr).
- Photo sharing (Instagram, Snapchat, Pinterest).
- Video sharing (YouTube, Facebook Live, Periscope, Vimeo).
