Search Engine Optimization SEO
It can be incredibly valuable to have your web pages rank high in Google’s organic search results for important keywords. And while Google is constantly tweaking its search engine algorithm to determine how pages rank, here are some basic best practices to help you get started improving your Google SEO ranking. Or, if you have no experience, then our experts from Seo Agentur Heidelberg will help you.
Define a keyword list
It is unreasonable to assume that you will rank at the top of Google for every search term that relates to your industry. Your goal should be to rank at the top for the most desired keywords.
Good content will prevail
Before you get into some of the more technical ways to improve SEO rankings, always remember that writing compelling, high-quality content that generates interest and compels visitors to share and link to it is crucial. Good content has the best chance of being viral, and Google strongly rewards content virality in its ranking algorithm.
Use keyword repetition and variations in page content
While there are several HTML tagging techniques that improve a page’s Google SEO results, creating relevant page content is still the best way to rank highly. A big part of content creation is the use of targeted keywords. You should include important keywords in your first 50 words, as early placement can be a signal of relevance.
Optimize your page titles
The <title> HTML tag defines the title of a web page and is intended as a concise description of the content of that page. It is the first line of hyperlinked text displayed by Google in organic search results, which is displayed in the top frame and tabs in most web browsers for this page.
Write meaningful meta descriptions
The <meta name= description content= > HTML tag is intended as a concise explanation of the content of a web page. Google displays your meta description below the page title in its organic results.