Bloom’s, with its impressive presence of 19 salons, is at the center of the hairdressing industry. Here, the highest value is placed on individual styles and perfect hairstyles in order to create the ideal “head outfit” for every customer. Their expertise makes them not only a trendsetter, but also a trustworthy partner for beauty and style.
Through our collaboration with Bloom’s, we have been instrumental in driving the digital transformation of their business model. Using social media marketing and targeted online marketing, we have increased Bloom’s digital visibility and customer engagement. The development of a user-friendly website and customized app now allows customers to conveniently book appointments at any of the 19 salons online and purchase vouchers, simplifying service access and strengthening customer loyalty.
The introduction of a software solution that digitizes the consulting process has revolutionized the customer experience at Bloom’s. Customers are now guided digitally through the service landscape, which enables more personalized and efficient advice. This innovative feature clearly sets Bloom’s apart from the competition and underlines its role as a pioneer in the industry.
Our holistic consulting, development and graphic design services have allowed Bloom’s to significantly expand their digital presence while creating a seamless and enriching experience for their customers.
